Due to the development of the traditional media blocked,the audience made many bad comments about it.With the negative news brought by reverse news gradually being taken seriously,the public's right to information,the remodeling of public credit,the guidance of mainstream value all bring challenges and opportunities for the awakening of traditional media.This paper starts from the phenomenon and the cause of reversing the news,by discussing the formation of reversal news,this paper focuses on the new situation that traditional media faces and its advantages and disadvantages,combined with the great environment of the times.The media in the new public opinion environment to bear the new mission and how to better accomplish this new mission. |