Research On The Impact Of News Reversal On Media Trust In New Media

The study of the credibility of the mass media in the United States has been seventy or eighty years of history,but the issue of media credibility was in the perspective of progressive scholar since the SARS crisis in 2003 in the mainland.The vigorous development of a new internet media makes us know more in the field of information society.On the one hand,new media has powerful strength in the information transmission and sharing to supply some fresh and active blood for news communication field;on the other hand,under the new media context,In the new media,the frequency of news inversion is getting higher and higher.Therefore,in this paper,the author will make a deep research on the relationship between news reversal and media trust through the form of questionnaire and interview.Through the analysis of data collation,The author finds that the whole process of news production and processing,information transmission and audience feedback can be regarded as a complete media system.There are three factors in the whole media system,which cause the influence of news reversal on media trust.First factor is audience,the individual difference of the audience and the psychology of the proximity are the inducing mechanism of the news reversal to the media trust;Second factor is the news,the number of headlines and the number of news reversal is also the reason to the change of the media trust;The last factor is medium,lack of the spirit of Journalism and Lack of supervision to new media will make impact on media trust.This paper hopes to fill the gap from the theoretical and practical point of view.In theory,the paper develops and extends “The organic movement of newspapers and periodicals” of Marx,extend this theory to the context of new media and explore the changes of attitude.In addition,it also has some value in news practice and can provide a new direction for news producers to improve their professional level.This paper also puts forward three suggestions to improve the audience's trust in the media,It also hopes to appeal academia to pay attention to the training and education of audience.At the same time,this paper also hope that reporters can strengthen the spirit of professionalism and the responsibility and mission.The paper also hope the gatekeeper can strengthen the supervision and guidance of new media,so that it truly become responsible for the new media.