Research On The Personal Information Security In Online Shopping

With the rapidly development of information technique and the continually consummated of information infrastructure, China’s Netizen grow rapidly in recent years, more and more people like shopping online. Shopping online is affecting the pattern of people’s life, it’s makes people’s life more and more convenient and fast.But meanwhile, the development of information techniques and the merchandise especially of personal information under the environment of shopping online, made the consumer’s personal information were so important for operators. With the development of information technique, personal information were collected and leaked easier. Some operators get through of collect and utilize consumer’s personal information legitimately made themselves earn the economic interest and also give consumer return. But also have some operators collect and utilize consumer’s personal information illegal to make themselves earn more economic interest, their interest based on the harm of consumer’s benefit. Therefore, no matter toe consumer or to operators, need to attach importance to the protection of personal information safety. Accordingly, it’s significant to research the reasons of consumer’s personal information unsafe in shopping online and effective protect measures.This article’s main research is personal information security issue in shopping online. Firstly, after study and conclusion the relevant academic achievement, analyze and summarize the definition of personal information and personal information safety, also analyze the confines extend and the new characteristic of personal information and personal information under the environment of e-commerce. The comprehension of relevant theory is the foundation of deeply research about the issue of personal information safety in shopping online. Secondly, analyze the reasons of personal information’s leak and combine the flow-process diagram analyze the information leak possibility in every link of shopping online. Via the date from the investigate, analyze further about the element which influence the user’s consciousness of personal information. Furthermore, combine the cases to analyze the possible aftermath after personal information’s leak. At Last, propound relevant protect measures on how to effective protect personal information form personal, law, industry autonomy and technology.