Research On Weibo Marketing Strategy Of Network Reds

With technology and market upgrades,Internet idol uses a platform for social media platforms such as Weibo,Douban,In,and other social media platforms.Has shifted from individual phenomena into an economic industry in marketing.Until now,sina weibo has become a top platform for Internet idol's marketing.It carries the release of content,providing traffic,connecting public areas,providing changes to the channel and assisting the main functions.This article examines the progress and analysis of the Internet idol's economy process,which has focused on the development of Internet idol 3.0 times.The focus is on the marketing strategy and liquidate strategy of the internet,and points to the problem of Internet idol's economic development,and the future trends in the industry.