Research On Marketing Strategy Of XH Bookstore In Shenyang Under The Background Of Internet Economy

In recent years,with the rapid development of Internet economy,technology,the national book industry policy open,the changing of audience's reading focus,shenyang in liaoning province xh bookstore as a national book distribution of main channel and terminal has had the high credibility,reputation but at the same time,its development is faced with great challenge.Compared with other companies,shenyang xh bookstore in the aspect of marketing ability and consciousness is not strong,the precise marketing ability and network technology is applied and win the readers,etc.There is a big gap,therefore,shenyang xh bookstore if you want to get a place in the current market competition,improve enterprise economic benefits,have to adapt to each other With the development of networked economy,enterprises can transform and upgrade by changing existing marketing strategies.This paper takes shenyang xh bookstore as the research object,on the marketing mix theory,STP theory,4C theorywere summarized,based on the macro environment of shenyang xh bookstore and a detailed analysis of industry environment,shenyang xh bookstore in existing products and services marketing strategy of the single,precise marketing ability insufficiency,the marketing channel is narrow,rigid pricing,etc.The causes of problems in the existing marketing strategy of concrete analysis,closely linked to its marketing environment,according to the marketing mix theory put forward a series of marketing strategy.In order to provides the theory basis for shenyang xh bookstore marketing strategy optimization,It provides guidance and reference for the transformation and upgrading of the industry in the region.By optimizing the marketing strategy of xh bookstore in shenyang,it can improve its market competitiveness,obtain greater economic benefits and realize the sustainable development of the enterprise.