"World Education" Column Of "educational Circles" (1926-1937)

"The Global Daily" founded by Cheng Shewo is a media management system of private newspaper in the media field of the Republic of China which actively participate in the newspaper competition,it plays an important role in the history of Chinese journalism."Education" column as the "The Global Daily" highly cultural influence of the brand column which media constitutions have a great research value.This paper starts from the perspective of exploring "Education" column of media culture production characteristics,through the "Education" column in the newspaper groups,communication strategies,contents research and the form of column performance to analysis the column deep operation system,the conclusion of the research is the operation of "Education" column is a sustained,strategic media operation which is carried out based on the basis of its agenda to meet and guide the diverse demands of audiences.In the processing of column's media practice which gets specific news dissemination effect and earns huge profits,meanwhile,it also may catalyze audiences' rights consciousness.In the end,the interactions between the column and the diverse educational and cultural audiences which finally participate in and promote the formation of public opinion space in the Republic of China.