People's Daily Overseas Edition "Wanghailou" Current Comments Column Research

On 1ST Jan.2005. people's daily overseas edition started a new comments column on current affairs named as'Wanghailou'. In the international public opinion environment of 'western strong but eastern weak'.this column. with the position of facing to the world and explaining China. is to present the opinion in voice from China and to build an international public opinion environment which benefits the peaceful development of China.In the last six years. the current comments column of'Wanghailou'has held an important position for publicity and fighting of public opinion with the designation of'the best column in China news'. It has the incomparable advantages and characteristics to the other similar papers in the important position.This paper presented a thorough study in the column of'Wanghailou'and concludes its commenting features by analyzing 145 comments of'Wanghailou'which are published in the last half year of 2010. In addition. this paper provided the advices for future development of the column and also for the reference of the other papers'publicity comments.This paper includes 6 chapters:Chapter 1 introduces the overview of the current comments column of'Wanghailou'in People's daily overseas edition; analyze the audiences and functionality of People's daily overseas; highlight the increasingly role the column plays in overseas edition and its own position; also presented the purpose of'Wanghailou'establishing.Chapter 2 collected and analyzed the data which comes from the research of the comments of'Wanghailou'published in last half year.The specific analysis and conclusions to the characteristics of the fields in topics. languages and audiences are presented in Chapter 3 to 5 for the commenting column of 'Wanghailou'. In Chapter 6. the advices for future development of the current comments column of 'Wanghailou'are provided in the fields of co-constructing the newspapers and websites. increasing the interaction with audiences and enlarging the ranks of authors.