Research On The Establishment Of Educational TV Column Marketing Mechanism

With the deepening of China's social reform and opening up and the continuous improvement of people's cultural needs,the reform of cultural media system is imperative.Educational television plays an increasingly important role in fulfilling the educational function and public education service.However,due to the constraints of the traditional administrative system and the limitation of single channel,the development of educational television station is facing many difficulties and challenges in the development of the new century.The establishment of a column marketing mechanism is an effective way for Education TV to meet challenges and solve difficulties.On the basis of reading related literature and understanding the related theories,this paper deals with the important content of the establishment of the market mechanism of column.In the light of the practice of the reform of the market mechanism of Jiangxi Education TV station,the problems and difficulties in the establishment of the education TV station are analyzed and found.On this basis,this paper summarizes the Countermeasures of the reform of the education TV station in the column market,in order to provide reference for the reform of the other educational TV stations for the reform of the column market mechanism.