Research On The National Digital Publishing Base Of The Northern New District Of Chongqing From The Perspective Of Media Geography

With the rapid development of economic and science and technology, digital publishing its own superior properties, quickly grab market share, gradually replaced the traditional publishing and accounts for the main body status. Under the new circumstances have sprung up in various digital publishing industry in China, in order to achieve better development, digital publishing to clustering is the trend of The Times. In such a background, our country the construction of a series of national digital publishing base, integrate the content of the digital publishing enterprises and technological advantages, after years of development, gradually highlight cluster effect, but also met a lot of problems in the course of development. By the end of 2015, China has built 14 national digital publishing base, in major regional district and economically developed cities. Because the digital publishing base in has obvious regional characteristic, using geography perspective to decipher the phenomenon of media is an innovative and effective method, so through the medium of geography perspective to interpret, for the base of digital publishing and digital publishing industry cluster research innovative cluster.This paper takes Chongqing national digital publishing base in Chongqing new north zone (CNNZ) as the main research object, the main research is under the media geography Angle on the analysis of the basic situation of the digital publishing base, points out existing problems and put forward the corresponding development Suggestions, thus in an analysis from the geographical perspective, provide some revelation for publishing media industry cluster development.Specifically, this paper is divided into five parts:the first chapter is the introduction in the first place. The second chapter is about overview of Chongqing national digital publishing base in Chongqing new north zone (CNNZ). The whole chapter through to the basic conditions of Chongqing national digital publishing base in Chongqing new north zone (CNNZ) is introduced and the establishment of a national digital publishing base in Chongqing two reasons for analysis. From the perspective of geography and strategy, with a series of facts and data to illustrate the new district of northern part of Chongqing national digital publishing base good momentum in recent years; As for why choose Chongqing, the author thought mainly from the northern new district of Chongqing unique geographical location, multiple policy guarantee and "people" in one of the important role in communication to discuss. The third chapter using the media geography Angle several important dimensions to Chongqing national digital publishing base in Chongqing new north zone (CNNZ) the analysis of existing problems and the insufficiency. On the spatial dimension, digital publishing base exists main problem is the space feeling low, mainly in the real space and spiritual space, at the same time, there is a problem is for minorities space seriously enough; In local dimensions, main problems of the digital publishing base is its lack of local characteristics and local professionals, mainly manifested in over-reliance on relevant policies without local expressive, and less on foreign talent to attract and local lack of professional talents; On the landscape dimensions, mainly is the digital publishing base incomplete landscape construction, performance on the base of the construction of the entity not value and landscape of social communication content the good and bad are intermingled; On the dimension of scale, mainly manifested in positioning too tendency aboriginal and less influence of overseas markets. The fourth chapter is about some problems existed in the third chapter proposed the corresponding solution strategy, mainly from four aspects, namely, enhance the promotion of digital publishing base and improve the core influence and play their local characteristics and provide preferential policies for foreign talent, pay attention to the geographical landscape and the construction of medium and diverse topography, the combination of the local and global and actively explore overseas markets. The last is a summary of the whole paper.Along with the further state along the area construction, Chongqing national digital publishing base in Chongqing new north zone (CNNZ) also ushered in the unprecedented opportunities and challenges. This article hopes to use media from the perspective of geography, through the related theory analysis of digital publishing base, at the same time, a lot of practice examples are used to supplement, in order to the future of digital publishing base construction to provide some ideas.