The Policy Tool Selection Research Of The National Digital Publishing Base

The essence of public policy tool is that the government used to implement the policy goal or result. With the rapid development of digital technology, network technology and widely used, traditional publishing industry in China is faced with the digital transformation and intensive development of dual task. In order to adapt to the trend of the development of the contemporary digital publishing industry, further promote the intensive development of digital publishing industry, strengthen the competitiveness of China’s digital publishing enterprises, national digital publishing base construction has been on the agenda. From July2008to March2014, Shanghai Zhangjiang,Chongqing, Hangzhou, south and central China, Guangdong, Tianjin, Xian, Jiangsu, Anhui, Haixia, Beijing, Qingdao and other13national digital publishing base, set up into digital publishing industry can achieve the congregation of industry resources, innovation of industry chain integration, industry development the important strategic position. Based on the Haixia national digital publishing base as a case, through the analysis of the Haixia national digital publishing base construction environment, construction target and have been using policy tools, discusses how should China’s digital publishing base selection policy tools. The article includes the following several parts:First, introduction. This paper introduces the background and significance of this study, comprehensive described domestic and foreign related research, and put forward in this paper, to solve problems and ideas.Second, the policy tool selection theory. To define the meaning of policy tools, classification. Briefly explain the influence factors of policy tools selection, inference national digital publishing base choice of policy instruments may type. Third, construction situation of the Haixia national digital publishing base. With the examples of the Haixia national digital publishing base for the Haixia national digital publishing base construction environment, policy goal is analyzed.Fourth, the Haixia national digital publishing base policy tool selection. According to the construction environment and the policy goals, Haixia national digital publishing base construction of choice of policy tools.Fifth, national digital publishing base policy toolkit. Refining, parts of the country has adopted the policy of tools, has analyzed why choose these policy tools, construction of national digital publishing base construction policy toolkit.Sixth, the conclusion. Combination of the above, this paper put forward according to the national digital publishing base construction of choosing policy instruments at different stages.