Reverse The Wonders And Gaze In The News

With the advent of the public microphone era, Chinese authority discourse of media has been disintegrated. Public access to information and the propagation of information are becoming diversified, tremendous changes occurred in the press of public opinion ecology. Under the wave of information, media trends to pursue the truth of news as quickly as possible in order to grab the limited attention of the audience. The public views mixed with subjective sentiments and profit demands are quickly disseminated in the area of public opinions. News reports reflect the social reality dramatically. The truth of news was caught in the tide of information which are reversed and indeterminate. Public accept the media's manipulation passively and their attitudes change in succession. All of these constitute the new spectacle of public space——Reversal news.Guy Debord, a French scholar, had pointed out that a kind of spectacular, isolated and psychedelic media image presented in the human society, which replaces now the authentic experience of human life. "The minority of people" who has manufactured and manipulated the performance of spectacle, make "the majority of people" immerse themselves in it. Therefore, the majority was deprived of desire and requirement for real life. Douglas Kellner, an American scholar, based on Debord's theory, advances a theory of "Media Spectacle", He believes that the traditional news has been subservient to the logic of spectacle, humans have been profoundly influenced by the symbolic world, which consists of entertainment, information and consumption. According to the theory of media spectacle, this article will probe how the reversal news build the pseudo-world through the "media image", "News stories" and "News suspense".Meanwhile, as public focus and entertainment, the reversal news has been the spectacle text which can be presented. Information controller command the sight of "gaze" in a long distance to tell people:where to look, look what and how to look. The reversal news conveys wishes and the truth of news selectively, thus creates a kind of public illusion and cognitive deviation. So on the basis of the media spectacle, this article will use the theory of "gaze" which is 20th century western literary theory and is also the cultural studies keyword, to further explore the interactive role of its power system.In this article, with the introduction of two theoretical perspectives of "spectacle" and "gaze", I will explore the complicated social cause of reversal news comprehensively and originally, besides, I will propose effective methods to prevent the occurrence of them, and try to make public feelings return to the dimension of rationality and independent thinking in the tumult of society.