| With the development of technology and the growth of the living standards, public entertainment become more colorful, traditional TV programs also become more varied. From 2013, several TV's eyes are turning to variety shows on the main body of stars, which subjects covering indoor studio photography to outdoor games and sports. Large scale outdoors TV shows are springing up.Running Man cut a striking figure in this situation to inject a shot in the arm of Chinese variety shows. Accompanied by its success, a series of outdoors shows was born. This thesis draws on the previous study of reality TV shows, generalizes the reality TV show, emphasizes the significance that author chosen the instantly hottest outdoors TV reality show as the research object. Furthermore, author gives the systematic analysis of the characteristics of the programs and leads to the traditional TV products in new media environment of the Internet thinking innovation through three aspects of contents, operation and the audience. The thesis reveals the success factors and hidden propagation law that the outdoors star TV shows replaces the civilian reality shows rapidly.Running Man has been successfully operating for three seasons, gained the best effect after South Korea programs copyright localization. Its success not only reflected in the ratings, but also in the development of contents and marketing patterns, effective utilization of new media marketing. In the current new media background of multiple screen interaction and multiple clients, the success of Running Man create a new generalization mode of traditional TV programs. Its operating patterns, successful reasons and development prospect all provide reference for both TV reality shows and cultural products under new media environment. |
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