Research On The Localization And Innovation Of Vietnamese Star Reality Shows

In recent years,with the reality TV programs exploding in various countries,Vietnam also followed closely,launching a lot of similar TV programs.Among them,the star reality show is popular among local people.At the same time,with the rise of South Korea's film and television entertainment industry,a large number of excellent entertainment programs have been produced in recent years,so it has also attracted the attention of Vietnamese TV producers.In this paper,Vietnam is taken as the research scope,and the development of its domestic star reality show is analyzed.Taking running man launched by Ho Chi Minh TV station in April 2019 as a sample,the paper analyzes how to carry out localization innovation and transformation of running man in Vietnam.In order to summarize the local transformation of Vietnam star reality TV programs,and put forward some solutions to the problems,hoping to provide some reference and reference for the development of such programs in the future.This paper believes that the Vietnamese version of Running Man has made a transformation more suitable for the taste of Vietnamese audiences on the basis of inheriting the successful experience of the Korean version.In the first chapter,the overview of celebrity reality shows and Running Man is sorted out and the current situation of Korean reality shows in Vietnam is analyzed by using the cultural proximity theory.The second chapter analyzes the performance of the localization innovation level of the Vietnamese version of Running Man by applying the theory of globalization and localization.The content of the program has been fully localized,and Vietnamese audiences can find a sense of familiarity through the program whether it is from the name of the program,character setting,game innovation or visual symbols.From the production point of view,the program also has a first-class post-production team,so as to improve the audio-visual effects.In terms of marketing,the Vietnamese version of Running Man focuses on the comprehensive use of diversified means in combination with the Internet thinking to improve the program's audience rating.The third chapter summarizes the problems in the localization process of the Vietnamese version of Running Man,for example,the theme story and program are still weak,the integration between participating celebrities needs to be strengthened,and the advertisement placement in the program is relatively hard sell;So it puts forward the improvement measures of the program's localization.The last chapter analyzes the development suggestions of the localization transformation of Vietnam celebrity reality shows,such as optimizing the production team level by combining with the local historical and cultural characteristics,optimizing the form of advertising placement,and carrying out all-media marketing mode.This paper adopts case study and comparative study.It can be seen that the early imitation of Vietnam celebrity reality show and the introduction of copyright have now developed to a higher level,integrating with local culture and making independent innovation.In the process of localization,there are also many problems in Vietnam celebrity reality show.It is hoped that more celebrity reality show production teams can establish their own complete theoretical system as soon as possible,and constantly improve their practical ability,so as to promote the innovation of Vietnam celebrity reality show.