An Analysis Of The Grassroots Phenomenon Of Chinese Outdoor Reality TV Stars

Since "Dad where are we going" became a hit show in 2013, reality show with "star" and "outdoor" as the core elements has been popular in China mainland television screens. Grassroots image of stars is the salient feature of outdoor reality shows in recent years. This paper analyzes it by visual symbols, discourse symbols and sound symbols, and also discusses its causes and influence from the perspective of media sociology.From the beginning, reality show as a program form is grassroots, plebeian and popular entertainment. Chinese outdoor reality show producers introduce Korean variety show copyright largely in recent years. These Korean kinds of shows cast by all stars who present grassroots images. With the rapid development of Chinese society, middle-income groups continue to grow, and middle-class concept deeply roots in people's minds. The public seek identity and establish social relations by image and culture consumption, so that they can form lifestyles and values of their own group memberships. Due to many factors, stars and the audience with tacit understanding involve in the process of making stars grassroots. Grassroots image of stars makes the audience strongly feel the sense of identification with shows and stars, and inspires the audience back to real life. But under the image consumption revelry, the audience ignore many realistic difficulties that the middle-income groups are facing with, such as they are in deep embarrassment. Another problem is the audience are easy to consider the constructed image of stars "otherness" equivalent to as an individual star "I", and establish a common sense of space with the star in the virtual space, which results in blurring the boundaries of social strata.