| Reality TV originated in European countries, has become the mainstream of the world program during 1990s, this type of television program gradually introduced into our country, and showing a diversified development trend. From the First star reality show "Let’s Shake It" appeared in 2006, the star reality show in China has been more than nine years of development and exploration of localization. As an foreign goods,the star reality show, how to overcome the "The climate does not suit one", and cater to our traditional culture and value, this is the TV industry and academia to consider.The grass-roots reality show has displayed obvious weakness now. On the other hand, star reality show in 2014 developed like a splitting bamboo, and quickly swept the major TV prime time, one of Zhejiang TV’s Competitive-outdoor star reality show "Running Brother" won double harvest in ratings and reputation. This is inseparable with the excellent programs production level and superb marketing strategy. This program from Korea homogeneous cultural circle stars China’s Reality TV’joint development" mode, and carried massive localization transformation:mixed Confucianism-harmonious thought and "team spirit", combining film culture with competitive game, integrating traditional culture with regional culture, with fun and positive energy in program content; In marketing focus on multi-channel promotion, with the aid of Internet, We-Chat, micro-blog and other new media design issues to guide public opinion, use "star effect" and "fans interaction" to achieve the best communication effect. The success of "running brother" in localization is worth learning.In this paper, taken the "Running Brother" as a typical case of the first quarter, through Comparative analysis with Korean "Running Man", then obtains the success in how to localization. On the whole this paper summarizes China’s star Reality show star of stage dividing and combing, summed up the characteristics of our country’s star reality show and existing problems:"flock together" hinder the diversification process; human intervention reducing authenticity; vulgar hype lacks cultural connotation; lack of localization innovation. At the same time, through the case studies give some recommendations in theory and practical application, to better provide guidance in the star reality show process of localization. |
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