A Star Travel Reality Show From The Perspective Of Consumerism

With the deepening of consumerism,consumption occupy the social and economic life in the increasingly important position,and the object of consumption of material goods as well as the spirit of not only products,is currently in a variety of community variety show is a people's spiritual consumption species.This paper attempts to literature research,data collection and research actual observation,case analysis method,read books,journals and articles.Hunan Satellite TV variety show "flowers and young" and the East TV's "tricks sister" for the study,to explore the reality show star tourism consumer culture characteristics.This paper is divided into three chapters,in which the second chapter is the main part of the article.The first chapter of the article is to discuss the concepts of consumption and consumerism.The second chapter is the focus of this study,this part discusses in more detail the performance of consumerism reality show star tourism content,namely: content to achieve a culture of consumerism vigorously publicity,mainly for entertainment content to focus on the transfer,including the ubiquitous consumer privacy stars,meet the audience glimpse of desires;well-designed plot mining topic,with the greatest efforts to attract audience attention;set the symbol consumption,construction of the consumer society;boosting the use of low-cost new media program development;and a program filled with all kinds of hidden advertising in order to maximize economic benefits.Chapter III Comprehensive above analysis,mainly on performance Reflections consumerism reality show star tourism caused.Program to a certain extent,the pressure reduction for people,full of humane care.However,excessive pursuit eye effect greatly reduced so that the authenticity of the program;extreme attention to business and entertainment mode of operation easily lead the audience appeared fatigued.Finally,for a variety of problems of tourism reality show star appeared in the development process,from the perspective of consumerism trying to put forward some suggestions.First,the reality show star tourism to avoid commercialization,the eye of the blind,but it must achieve a functional balance and entertaining,increase the cultural connotation of the program.Second,starting from the local positive innovation,be treated with caution "attention" economy,all aspects,a multi-platform out of their own way,to achieve the "chain" to promote economic development.I hope this makes television practitioners have some inspiration and reflection,its essence,to its dregs,to achieve the program's own functions give the audience entertainment while creating economic value.