On The Spectacle Of Consumption Of Fashion Reality Shows

Our society is from the "production-oriented society" to "consumer society" transition, improve the material conditions to stimulate the transformation of lifestyles and values, no longer stick to the use value of consumer goods, and then turned to the commodity culture Consumerism value. With China's economic opening up and development, improvement of people's consumption level, the TV program Focus trend is obvious, in order to meet some of the demand has a high aesthetic and consumer audiences, fashion show came into being. Early in the dissemination of the latest fashion information, we invite experts to explain the star beauty, clothing outfit as the main body of knowledge, but the lack of audience interaction, do not pay attention to cultural aspects of mining, lack of innovation, homogenization is serious cause stagnant ratings. Until recent years, the traditional way of information dissemination in the form of broken, wrapped in the cloak reality show fashion show turned out to be a representative programs such as:Model Rookie selection show "fell in love with supermodel", costumes and cultural communication show " the charm of Chinese red beans, "and television cross-border electricity supplier marriage fashion reality show" goddess's new clothes "and so on.A small minority of the fashion TV show based on how many programs in the form? How to build the fashion consumer television media landscape? Construction of the fashion consumer television media landscape for what purpose? With Consideration of these issues, this article select a more representative, "the first supermodel,""Goddess's new clothes" as a case study using the method of literature and text analysis, interpretation of fashion from the perspective of consumerism and Communication Studies cultural connotations reality show.Characterization of various consumer spectacle first chapter analyzes the television medium build under the fashion show presented, including the idol spectacle, scene spectacle, spectacle and narrative; the second chapter analyzes all these wonders of nature is a pleasure to meet. Including privacy pleasure, the pleasure of interactive games and carnival pleasure. Cause fashion show consumption wonders third chapter, first, because fashion culture and consumerism conspiracy to cater to the "eyeball economy" the power of the large background; second, because "Internet +" under the background of "thumb economy" Forced media for the program in form of innovation. In the context of consumer culture landscape fashion shows were constructed reading comprehension, analysis of fashion television program presented in the consumer landscape, and explore its symbolic consumption, the main features of the pleasure of consumption. Under the influence of consumer culture, in the form of cross-border marriage reality show became the darling of the fashion show, through two programs cases Reading, fashion trend analysis of localization programs and innovation of ideas.