| A storm of reality TV show spread over the world since Endemol, a company in Holland, produced the first reality TV show, the Big Brother. At the same time, as a new type of TV programe, the reality TV show appeared in China and got rapid development. Challenging Survial produced by Guangdong TV Channel in 2000 is the beginning of China’s native reality TV show. As the reality TV show matures with the last 10 years of development, it becomes a important component of China’s variety shows. According to Nielsen cruising data, there are 197 kinds of reality TV shows in 2013, 213 in 2014, 241 in 2015 and 264 in 2016, which shows a noticeable growth trend.The development course of China’s reality TV show overlaps the progression of commodity economy, consumerism as well as industrial operation of media. Therefore, the reality TV show does not follow a pure “cultural logic” or “artistic logic”, while to a great extent, it follows a kind of commercial logic as “attraction – attention – audience rating- advertising revenue”. The reality TV show serves for the satisfaction of audience’s viewing desire and media enterprise’s high-profit demand. These reflect reality TV shows’ transparent cultural features of consumerism. A series of performances and games in ordinary talent-search show, stars’ race program, variety show, show for field survivorship and mating program reflect that the participator’s body, behavior and emotion are available to become the consumer goods to the audiences. They provide the audiences’ with abundant sensory stimulation, strong emotion stimulation, and imaginary desire satisfaction. The reality TV shows take the contemporary consuming culture to extremes, and at the same time, they also transform audience’s attention and affection input into high commercial profit.This thesis tries to analyze the cultural features of consumerism in reality TV show and explain the covered ideology comprehensively. It also gives an in-depth thinking of the problems generated under the influence of consuming culture, like massive exhibition of guests’ body in the show in order to pursue commercial profit, which also stimulates the guests to pursue a kind of perfect-shaped body. At the same time, television makes the audience have a misunderstanding of the guests’ identity in the show and addicted in the imaginative world created by the show. The reality show takes use of audiences’ emotion to get their support and make the audiences get a kind of replaceable satisfaction. Through these introspections in realize TV show, this thesis suggests that China’s realize TV show should learn the idea of “advanced producing” from Korean, pay attention to the spirit of the time, guide audiences’ watching interest, and do not follow any program producing pattern, and then China’s realize TV show will develop in an ordered way. |
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