An Analysis Of TV Showers In The Perspective Of Consumerism

In the history of Chinese television, Reality TV is destined to be remembered forever.In the last decade, an unprecedented "Reality TV storm" overwhelmed the TV screen, and became a leader of the television industry.Reality TV is a kind of comprehensive entertainment program, which ingeniously combines documentary, games, and rituals, and,etc, with its unique form, novel narrative device, gorgeous TV packaging, elaborate media language, Reality TV is built into an audio-visual feast, which sparks an entertainment storm. Its highly entertaining has brought broad support, making it win the dominant position. Anyway, behind the prosperity, there also exist some puzzles.Different from the audience, some managers and researchers who believe that Amusing to death show their concern that excessive entertainment is harmful, as a result, the State Administration of Radio, Film, and Television launched two bans to regulate the broadcast of the late-night entertainment programs,especially for Reality TV, in July2011and Oct.2013. Reality TV is on a awkward way, only by clarifying the essential question that what Reality TV is can the problem be solved.This article aims to analyze this essential problem what Reality TV is.Through strict theory and case analysis, this paper argues that Reality TV is a product of the marriage of consumerism and mass media, it follows the principle of maneuverability and consumable. Under the impact of consumerism culture, Reality TV can be regarded as a spectacle of consumption, which offers the typical symbol of mass culture,for instance,human body, emotion, dream and idol, etc., making the audience gain the unimagined pleasure, and that’s why it won the audience. Finally, this paper also analyze its drawbacks,and points out that man is the core of Reality TV, only by comprehending this core and developing the potential of the core further can Reality TV avoid its weaknesses, and achieve a sustainable development.