The Pleasure Of Being Bought And Sold: China's TV Reality Show Research From The Perspective Of Consumerism

In this media committed to "produce happiness", and is highly anticipated reality show on television in the form of product lines. Visual popular culture of the moment, the growing number of reality TV symbolism continues digestion ability to distinguish reality and the basis of the audience on the program, but also changed the way the audience emotional experience. I believe that the audience overindulgence reality TV show, for analysis and critical reflection capability information is gradually lost. In the commercial logic of capital and the dominant reality show market, monotonous story only as a secondary factor in the type of connection wonders of the screen, the audience is to bring pleasure maker common goal. Based on consumerism prevailing social background, show the characteristics of the TV reality show was analyzed on the audience watching television reality show universal psychological tendency to interpret. Finally, it summarizes the impact of reality TV show under the guidance of consumerism and social development, and to make recommendations on the development of Chinese TV reality show. This paper aims to promote further understanding of TV audiences reality show this form of entertainment. Meanwhile, make the Chinese TV program toward a more healthy direction.