Research On The Collaborative Cooperation Between College Campus TV Stations And Urban TV Stations

With the national digital platform for colleges and universities continue to increase investment to meet the social needs of the community applied talents, university personnel training based on factors that have established a college campus television station.The establishment of a university the first television station to cultivate practical technical talents,providing practice platform for media related majors, so that graduates are out of school can adapt to the social environment, the rapid integration into the social environment; on the other hand is for the construction of university culture communication platform for university news communication platform, better publicity of campus work. The cultivation of College Campus TV for the university cultural propaganda and the students' practice ability undertakes the important responsibility, but for the colleges and universities learning director of radio and television media such as practice students, campus TV station still has certain limitation. For example, broadcast platform of campus TV is too small, the audience and the interview object is students, the broadcast content is about the student groups, which greatly restricted the development of campus TV. But compared with the campus TV, the city television station has set up and configure sophisticated equipment, personnel and relevant departments of the advantages of relatively complete, but the main problems existing in city TV station is the lack of competitiveness, the program content, the lack of the relative lack of innovation. Therefore, this article attempts to collaboration, sharing and win-win goal, to explore new modes campus television station and the city of collaboration, to achieve effective integration of the campus and the city television station. The full text is divided into four areas to explore a new development path: the first part describes the current situation of the development of campus TV station, analyzed the existing bottlenecks in the development of value, the dominant position and the campus TV University Campus TV. The second part of the city television station relative to the campus TV station based on the advantages of simultaneous analysis of city TV station broadcasts the separation under development in the crisis, expatiates the necessity and feasibility of campus TV and city TV station collaboration.The bottleneck of the development of essentially solves the campus TV and city TV station,and combining with the case to give evidence. The third part is on the basis of the two chapters on University Campus TV and city TV station cooperation in-depth analysis, direct show both coordination and cooperation the winning point and flash point is the sharing of resources and economy and talent and win-win. The fourth part is the analysis of the campus TV and city TV station with encounter in the collaboration among the difficulties, and puts forward the corresponding countermeasures and suggestions aiming at these difficulties, to promote collaborative development campus TV and city TV stations.