| Timely research and development of new products and their introduction into the market are important ways for companies to achieve sustainable development.In this process,there are many uncertainties.A large number of small and medium-sized technology companies that are the main players in the market and can invest a lot of resources are particularly cautious when facing such a situation,otherwise they will face enormous risks.As a company that has been focusing on the broadcasting industry for a long time and providing customers with optical fiber and coaxial communication equipment,company G also faces such a situation.This thesis takes the opportunity of the proposal of a new product pre-research project for IoT gateways of the company G as an opportunity,and develops six chapters according to the idea of asking questions,analyzing problems,and solving problems.Through analyzing the status of pre-research work,we find that the first problem is the product manager of personal individually pre-study process is not clear,leading to the later incomplete risk identification,risk analysis and control become a mere formality.Obviously,the accuracy of making decisions based on the PRD formed under this form of risk control is very low: on the one hand blindly launching new products and the final sales are worrying,on the other hand,it is too cautious and loses the opportunity to enter new markets.Based on this,the pre-research process is firstly divided into 3 phases: market environment and opportunity research,real demand research,and product definition research.At the same time,it is proposed that the marketing department take the lead in establishing a cross-departmental project team to implement the new process.The application for practice verification is approved.Before the project started,41 risks were identified based on the new process,and 10 key risks with a value greater than 2 were identified after qualitative analysis.During the implementation of the project,the correct circulation of the project is promoted through the identification of the risk of the cycle,the in-depth quantitative risk analysis and the implementation of the risk management of the responsible person.Facts have proved that the plan for a new product pre-research project for IoT gateways that lasted 60 working days was closed three days in advance.The PRD was submitted to the company in a timely manner for decision-making,and a high-quality report was delivered after spending almost the same amount of money.The feature of this article is to focus on new small and medium-sized technology companies with less attention in the industry Product pre-research risk management,using brainstorming to identify WBS After a large number of risk items,AHP conducted a multi-level and in-depth analysis.The results are clearly marked on the fishbone map and then transmitted using a risk code.Delivering the risk through a risk management table with multiple checkpoints management.Integrated WBS,timeline,fishbone map and checklist on a map The method completely presents the whole process of risk management and can be very convenient Pre-research project risk management and control,for the company's similar projects to develop a Extreme exploration has accumulated valuable experience,but also for other technology-based small and medium-sized Enterprises provide reference for risk management of new product pre-research. |
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