A Study Of The Development And Issue Of IP Plays In China

Since 2014,there have been a variety of IP plays in the film and TV market of China,which has become an important phenomenon that cannot be ignored on the screen.At the same time,as the key source of IP,network literature have an unprecedented market explosion,and those IP plays which were adapted from network literature,such as "Nirvana in Fire","Silent Separation","Empresses in the Palace","The Journey of Flower","Ode to Joy","The Great ? of Peach Blossom" and so on,all were refreshing the amount of clicks at almost every video broadcasting platform,igniting wave of watching booms at one moment.Therefore IP becomes the most popular object among the satellite television channels and video terminals.With a large number of followers and network platforms,there are many outstanding advantages in the communication process of IP plays,however IP also exposes many problems.Based on this,we need to review the prevailing phenomenon of IP in the video market,to tease the representations and characteristics of IP plays,and analyze the development status and the issues about it.