Research And Practice On Communication Strategy Of Network IP Adaptation

Since 2014,a wide variety of network IP adaptations have appeared in my country's film and television drama market,which means that the cultural industry and the entertainment industry are mingled with each other.At the same time,the online literature platform,which is the main source of IP,has an unprecedentedly high market size.Film and television dramas adapted from online novels,such as "Langya Bang","Why Shengxiaomo","Zhen Huan Biography","Flower Thousand Bone","Three Lives III,Ten Miles of Peach Blossom",etc.,once refreshed the network hits of major broadcasting platforms,Which has triggered a wave of viewing enthusiasm,and has become the target of competition between major Internet companies and TV satellite TV.Compared with traditional film and television dramas,IP dramas,which have inherent advantages,rely on a huge number of network platforms and fan groups,and have obtained eye-catching communication effects and a wide range of communication influences,which have fully promoted the IP drama industry.Generation and rapid development and rapid value-added benefits.However,the development of things is often multi-faceted and complex,and the appearance of prosperity in IP dramas should not be a shield to cover up its inherent contradictions.Undoubtedly,with the non-stop progress,network IP adaptations have already revealed various problems at different levels.In terms of IP source,high-quality IP resources are scarce,the quality of IP core content is generally low,and the homogeneity of IP content is quite serious.From the perspective of IP development,the market for network IP adaptations is mixed and disorderly,and investors follow the trend blindly without judgment.In addition,the entire industry layout of IP lacks standardized management,and the entire industry is even more fragmented.Based on this,this research carefully examines the current IP market through the appearance of IP boom,sorts out the current main communication modes of network IP adaptations,and then analyzes and explores the network IP reform through indepth interviews and literature analysis.The development status and main problems of the screenwriter,and the corresponding upgrade communication strategy is given.