Research On The Development Strategy Of Kun - Guang Network Under The Network Of Triple Play

In August 2015, the general office of the State Council issued "three nets fusion promotion plan", putting forward to meet the integration of three networksin the whole country, promotting radio and television network, telecommunications network to realize two-way access, enhancing the interaction between the information network infrastructures and also the resource sharing.As the fusion of three nets, radio and television industry, the monopoly has no longer exist, the lack of competitive awareness, marketing personnel, marketing tools and other issues are highlighted.Great challengesare faced.Digital television showedin Kunmingsince 2005, after the State Administration of radio, film and television referred to conversing analog TV to digital TV, in accordance with the requirements of the regulator,Kunming radio and television network co.,LTD has issued a series policiesto promote conversion to meetthe rapid and sustained development of the digital TV industry in local market.During 2006-2008, 600 thousand users carried out the conversion.After the completion of the conversion, the development of guidelines formed, as the digital TV business played a role as the main axis, extra vlaue businessas a breakthrough point, subsidiary business as the support.In the following content of the paper, we make the network integration as the background, on the basis of strategic management theory, taking the research from the state of Kunming radio and television network co.,LTD for its development, using the SWOT method and matrix model of decomposition to analyse its internal strengths and weaknesses, external oppertunities and threats, then taking full consideration to chose the right strategy, and finally putting forward of it. Toget afull understand of the state ofKunming radio and television network co.,LTD is the main point of this paper. It should be of some usefor the further development of Kunming radio and television network co.,LTD, if the future strategies associated with the company could be carefully chosen, and through the analysis of this paper, people really know what should be done,and how to doas I expect.