| In the era of mobile Internet,the user turned to the pursuit of high quality content.With the strengthening of copyright protection,people’s consumption habits of paid content is quietly formed.For content industry,"Paid Content" and "Knowledge Monetizing" became a hot field in the "Internet +".Due to the way from which people obtain knowledge gradually shifting from the traditional media to Internet media,The function of Media from the dissemination of information to knowledge service.Through the research in the field of “Paid Content” in china,we found that,"pay wall",“Charging for video”,and “paying for knowledge”,both of them are the representative of the different stages of “Paid Content”.With rapid growth of personalized needs,vertical service becomes more and more common,especially in the area of Socialnomics,knowledge-sharing,Mobile audio,etc.For example,“Dedao”,“Zaihang”,The Himalayan FM,“Fenda” appeared.As a content production and aggregation platform of mobile Internet era,The Logic Show is thought to be the leader of “Paid content”.This article aims to investigating the production and business operation activities of The Logic Show,Analysising the connotation and classification of “paid content”,as well as the specific operating mode.The article is divided into five parts.The first part,introduces the research background,reasons and related theories.The second part illustrates development course about “The Logic Show” mode of “Paid Content”.The third part expounds its main architecture.The fourth part analyzes its profit strategy.The fifth part puts forward the existing problems of it.For Media developing knowledge service,the transformation of the traditional media,and the development about Traditional publishing’s value chain,“The Logic Show” has its own research value.But there are also some poblem,whether for popularized remains to be seen. |
