Knowledge Payment Platform:Content Value Or Community Economy?

Since the 21st century,the Internet has developed at a speed that we can not imagine.This has also had a huge impact on the media development environment.People are constantly looking for new opportunities for business development.With the rapid progress of mobile terminals and online payment,the outlet of knowledge payment quietly flows into the knowledge-intensive industries,and all kinds of knowledge-based payment platforms have mushroomed into the market.Among them,there are many explored ways and paths for the development of various knowledge-based payment platforms.At present,scholars have conducted a large amount of detailed studies on the social economy,content value.From the comparison of the difference between the social economy and the fan economy,the transformation of the traditional media in the social economic environment to the community Economic business model and marketing;From the transformation of traditional industries in the context of knowledge-based payment,the research of knowledge-based payment business model to the challenges and problems of knowledge-based payment.I found that very few scholars reflect on the platform of knowledge payment:After all,it is the user on the platform of knowledge payment pursuing high-quality knowledge content or searching for the identity of an elite intellectual?This will also be the breakthrough of this article.This article is mainly inspired by the development experience of "DEDAO" APP,and provides some references for the knowledge payment platform in the future development.This article mainly discusses four major parts:First part,a simple analysis of the concept of knowledge payment model was carried out.That is,the knowledge payment model is based on the open content community.Under the premise of user's payment,professionals in the network provide individuals with online communication,online tutorials,resource sharing and other knowledge services.In addition,a brief review of the development of knowledge payment development is provided.Secondly,in this article,taking "DEDAO" as an example,the development mode of the knowledge payment platform is introduced.A detailed analysis of the three main features of the knowledge payment development model:First,building community and developing community economy.Second,rely on accurate audience positioning to condense high-quality user communities.Third,increase the audience's emotional identity and enhance community cohesion.Then,this paper studies how the content value of the knowledge payment platform is presented.Through the combing of the three models for the development of the current content value,Judging the content value of the current knowledge payment platform is in the 2.0 stage of the development model.The news and information will be highly condensed and summarized,with the crystallization of individualized labor and wisdom,and the formation of personal experience and knowledge as the core Content.It also introduces and analyzes the current product positioning and content payment modes.In the final part of this article,some questions have been raised about the development of the current knowledge payment platform and the development of such a hot stage in the knowledge payment platform:Including the homogeneity of the content of the knowledge payment platform,the current intellectual barriers faced by the knowledge payment platform,and the legal difficulties encountered by the knowledge payment platform.This is a period of development and an era full of opportunities.The ever-changing technologies have brought about earth-shaking changes to both society and human beings.In this context,the rise of an industry needs to grasp a variety of factors,and so does the payment of knowledge.From the development of the community economy to the value of content and then to the consideration of practical issues,this is a topic that cannot be undone by the media at the moment.