Research On The Communication Effects Of Parenting Sina Micro-blog

With the development of the society,people have improved their scientific literacy that makes their parenting ideas changed,people demand more and more childcare information.With the development of network,more and more people began to look for their own needs in the information on the internet.Websites,blogs,Parenting Forums,micro-blogs provide a variety of options for the public.Weather the dissemination of these parenting information is to meet the needs of the audience,how effect of the communication is worthy to further study.In this paper I choose Sina Weibo as the research platform,and utilize the literature analysis,questionnaire survey method,case analysis method and the SWOT analysis method,It primarily contains two important aspects: one is effects of micro propagation and one is macroscopic propagation effects on parenting blog communication effect.The structure of the article is contain three parts.The first part consists of two chapters.The first chapter is the introduction,mainly introduces background,purpose and significance,research content,research literature and theory review,research methods and technical route of the research.The second chapter mainly study the micro-blog communicator,communication content and parenting audience.The second part consists of the third chapters and the fourth chapters,it analyze the communication effect of parenting micro-blog from the micro level and macro level.In the micro level,parenting blog have great impact on audience cognition,attitude and behavior as follows: audience browse frequently on parenting blog with a purpose on their own initiative;audience trust parenting blog and satisfied with the parenting blog.The contents and comments of parenting micro-blog have a significant impact on the audience when the parenting blog is practicability.The behavior perform as forwarded,comments,or share online and share the information with family and friends and practice it in life.In the macro perspective,micro-blog communication effect performance of parenting can be summarized as: in the aspects of social cognition,it can build the construction of individual schema and other schema,role schema and event schema,the integration of these four patterns can form the audience cognition in the field of parenting;in the aspect of guiding public opinion,it can help the public to build scientific parenting attitude on professional parenting knowledge.Besides it can disseminate correct parenting information and ideas to the public with report the facts and against the false traditional habits.In the demonstration of social behavior,Sina demonstrate the correct way of parenting,call on the whole society to care for infants with popular parenting topics and special promotion,star effect,and micro-blog official media,.The third part consists of the fifth chapter and the sixth chapter.Analyze the influence factors on the communication effect of parenting micro-blog on the basis of the above,use the SWOT analysis method to analyze the spread of the parenting micro-blog's advantages and disadvantages,opportunities and challenges.According to the analysis results,we can put forward feasible suggestions to improve the communication effects of parenting micro-blog.Finally,make the contents of this thesis and make a summary of the research deficiencies and defects.