Research On Large-scale Sports Events Reports Of Sina Sports News Of Official Micro-blog

After the birth of the western Twitter and domestic micro-blog,their vast network of adsorptive power and social influence have appeared immediately.Especially Sina micro-blog with its powerful advantages has become netizens at one's leisure in a short span of four years.Micro-blog's grassroots,timeliness,fragmentation and fission communication exactly in line with the needs of Internet users desire informed and eager to express.Especially in the world of sports news,sports information is emerging whenever and wherever possible,and sports process vary from minute to minute,even the result is whirling.There micro-blog Sina,have greatly changed the traditional media information dissemination speed,single channel and poor interaction of inferiority.This paper will take the Sina sports news official micro-blog large sports news content as the research object,and take official micro-blog Sina sports news of French European Cup reports in 2016 and Rio Olympic Games reports as case.Microblogging selected text time that during the opening and closing of two major sports events,using the method of literature and content analysis,to analyze the process,the current situation,feature,rule and limitation of official micro-blog Sina sports news major sporting events reported.Through the analysis,the author thinks that,Sina sports news official micro-blog's reported feature is different report forms,alternate title reports,integration of media coverage,microblogging BaoTuan reports and setting column reported.Official microblogging Sina sports news media reports showing function as follows,the pattern of change in reporting process,promoting the development of journalism and providing sports information platform.However,the official microblogging Sina sports news coverage limitations also exist,it includes forms rich enough,content diversified not enough and poor personal interaction.I then come to the rule of the official microblogging Sina Sports News reports are synchronization in tournament,multiple content and fragmentation.To this end,the author concludes official microblogging Sina sports news and reports required to develop strategies to optimize coverage,broaden the channels of information dissemination,the need to strengthen the integration of traditional media and influence should be improved.To sum up,the author proposed sina sports news of official micro-blog enhance the professionalism of the news,optimize the information function,rich in contentand form diversity,deepening in integration of traditional media,enhance interaction with the individual,strengthening of fragmentation integration and development in competition.