The Internet Users' Emotional Mobilization In Sina Micro Blog

With the increasing pressure on all aspects of modern people, they put their emotion which cannot vent or express in reality into internet. As a new internet media, micro blog has been an important platform for people to express emotion. Since the nature of rapid spread and extremely open, people may affect others when they express feelings, micro blog can be an important tool to emotional mobilization. Studying micro blog from internet users emotional mobilization is of significant academic value and practical meaning.The paper firstly makes use of editing style analysis method, sums up four types of micro blog s emotion expressing. They are words narration, image express, video and sound application and comments resend function which is the main character of micro blog. On the basis of types before, the paper concludes three molds of events that may strike emotional mobilization. It s of great importance to analyze how internet uses mobilize emotion. The research analyze emotional mobilization from two perspectives, private and public spheres, they are mobilization of individual and group. Through the flexible use of weak and sad strategies, emotional transfer strategies, emotional exchange strategies, rhetorical banter strategies, self-identity obtain strategies, he or she can arouse, stimulate, or change the fans attitude and evaluation. In this way, one can win internet users support and get the satisfaction of his/her emotional profit. In this process, the study also finds that the individual emotional mobilization easily derived the phenomenon of topic diffusion and lead to immoral acts of Internet users. Group emotional mobilization will be analyzed based on micro blog public events. With the guidance of different emotional logic, every internet user who joins the public events by transferring messages and comments is the unity of subject and object. Expressing their own emotion through messages and comments with strong feelings, many weak public opinions can gather to form strong public opinion, which is able to put forward the public events, develop toward the direction of group emotional expectation. Therefore, people join in the public events can get the satisfaction of a sense of civic participation morality. This is also the purpose of group emotional mobilization. And from the analysis of micro blog public events, we can have a preliminary understanding of the basic elements contemporary Chinese society' emotional structure. At the same time, emotional mobilization has a lot of influences of reality, such as impact the process of public events, play the role of safety valve to ease social pressure, but also breed internet violence.