Research On Personal IP In New Media Environment

IP refers to the first network address,today's talk about more extensive IP is refers to the intellectual property rights.The author thinks that the essence of the IP should be a sort of things will be strongly attractive to the masses.The definition of IP is very extensive,it is not only popular website,portal or network popular literary works,like the recent fire web celebrity,opinion leaders belong to IP.This article talk about IP belongs to the latter,not about content,but about people.Create personal IP close to create a personal brand.Personal brand IP and IP content different and has strong advantages.There are many kinds of,individual IP network on all kinds of live platform and spawned web celebrity group is one of the most representative.This article will live webcast to build web celebrity,for example,to explore how to live through the network to build personal IP.Rapidly developed in the past two years,the domestic live online platform,live online become a universal concern of phenomenon.Individual IP is mainly implemented in the fan interaction,webcast has strong fan base.Based on Joshua mei lowe's media attention webcast scenario theory Angle,analyzing network broadcast show scenes of precise transmission concept.This article on typical cases,and the author study itself to participate in the live webcast,research contents are divided into three parts: the first is the study of the spread of new media,network live is a new kind of mode of transmission,new media on the research of the webcast is new media communication context;Second carding webcast development path and the present situation,and puts forward the author's opinions and Suggestions;Finally is the live webcast in the scene participation main body: the host,viewers and housing;Through the research of this three part,explore the new media environment of live online how to establish the personal advantage more IP.Individual IP build process gradually tend to be more professional,make individual IP is no longer a along with the gender behavior.A high quality IP behind it is elaborate management.Net webcast in red,for example,from the design of the interactive page,scene arrangement to the studio,and the design of anchor modelling,even a barrage of interaction has a professional team for task assignment,a clear division of responsibilities.Make personal IP need to grasp every detail,only with professional degrees can create high quality IP.