A Interpretation Of “Slow Live Broadcasting” From The Perspective Of Media Situational Theory

During the outbreak of the new crown pneumonia epidemic in 2020,the "Vulcan Mountain and Leishenshan Hospital Slow Live Broadcast" jointly launched by CCTV and China Telecom has attracted phenomenal attention,and the slow live broadcast has gradually entered the public's field of vision.Why does this slow live broadcast attract so many audiences to watch it? What are the new features of the new form of slow live streaming?This article starts from Merowitz's media situation theory to interpret the slow live broadcast.How does Slow Live construct a new situation,so that the audience has a new understanding of their identity and produces corresponding new behaviors?In accordance with the logic of“new context—new audience—new behavior”,this article explores the influence of the emergence of slow live broadcast on audience behavior.How did new behaviors such as "cloud participation","cloud supervisor" and "cloud social" come into being?Finally,the article reflects on the possible problems of slow live broadcast.For example,uncontrolled live broadcasts for a long time may cause privacy leaks.Audience-centricity causes the audience to ignore the events they are paying attention to and focus on meaningless carnivals.The companionship of the media eases loneliness,but it can never replace the communication and companionship between people.Based on these issues,the article finally proposes an optimization strategy for the future development of Slow Live.The paper is divided into 5 parts.The first chapter introduces the research purpose and significance,research methods and innovations,and related literature reviews.The second chapter introduces the media situation theory and the phenomenon of slow live broadcasting.The third chapter analyzes the phenomenon of slow live broadcast with media situation theory.The fourth chapter introduces the construction of slow live broadcast to a new type of transmission-receiver relationship.The last chapter of the article analyzes the problems in the news of the slow live broadcast and puts forward suggestions on the slow live broadcast.The media situation theory has clear ideas and complete theory.Although this theory is proposed for television in electronic media,it is still applicable in today's new media era.Through the use of media context theory to analyze the slow live broadcast,it has a clear interpretation of how slow live broadcast constructs a new context,the new identity it brings to the audience,and the new behavior that the audience forms in the end.Finally,through reflections on Slow Live,suggestions are made for the future development of Slow Live.The future development of Slow Live should make good use of its own authenticity,immersion,and reverse fragmentation characteristics,and choose high-quality and more valuable content to attract audiences.