Webcast: New Scenes And Landscapes

As a new form of media,live network broadcasting has a different way of information flow from the past.The status of users in this interactive mode has been unprecedented,and it can even affect the presentation of live network programs.However,based on the analysis and investigation of the network live broadcasting as a new mode of communication,due to the constraints of the structure of communication and the means of communication,the users are still in an unequal inferior position comparing with the broadcasting host.The host still occupies the dominant position in its live broadcasting room and has the power of information screening and checking.At the same time,the new mode of communication brought about by live network broadcasting also makes live network broadcasting room become a new "media scene" in the network community.The media scene in which users are re-grouped has distinct "background" characteristics,has exclusive rules of behavior in the scene,and thus derives special audience behavior.Hosts and audiences are pursuing other people's gaze and attention under the logic of performance behavior,in order to achieve economic interests and self-satisfaction.It is this extreme pursuit of "watching" and "performing" that makes the live media scene on the Internet infiltrated by "spectacle" from the beginning.Through the process of socialization,reinforcing the rules of real power,and the way of image production separated from real life,the live webcast scene strengthens the persuasion and domination of "spectacle" to human beings.And the creation of live webcast scene for "spectacle" is that it begins to get rid of the restriction of "thing" in reality,derive meaning by meaning,and transform people's pursuit of individuality into the pursuit of scarce "meaning",thus realizing the evolution of "spectacle".