| With the development of the network broadcast technology and The State devotes vigorous investment to sports industry,the basis of live sports video network user is expanded year by year.In recent years,national policy for the sports broadcast copyrights is gradually relaxed,new-media platforms have joined the network sports video broadcast.Absolutely,Tencent Sports stay on the path of the network video live broadcast for the NBA Tournament.In 2005,Tencent Sports at 500 million price bid the next five seasons in the NBA's new-media copyright,monopolize the market of the NBA live webcast permissions in China.After won the monopoly,how to run it for tencent sports becomes more considerable.So that's the essential research point of this paper.Firstly,this paper briefly clarifly the spread of NBA in China,and internal and analyze the external environment of tencent sports NBA live video.Then emphatically study on the NBA live video content production from tournament broadcasting,live process choreography,as well as host and commentary,and unscramble the new digital technology such as AR innovative applications in live broadcast.In the light of summarizing subsistent problems of tencent sports NBA video live broadcast,the author thinks that tencent sports NBA video live broadcast now mainly exit four problems as follows: the insufficient of user service,unclear fixed position of commercialization,unprofessionalization researchers,and the sole information resource has not been fully utilized.About tencent sports NBA video live broadcast of the future development direction,the author thinks that should shape the brand image,optimize the user experience,development business resources,rational utilization of copyright and improve the virtual community five aspects to work on.This paper mainly unscramble the existing situation,via analysis the innovation of live broadcast and the disadvantages,thus to put forward somte suggestions for its future development direction.Through these studies to tencent sports as well as our country's future network video broadcast provide specific strategies. |
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