A Study On The Contact,Cognition And Usage Of College Students Information About Wechat's Moments

New era media,whether traditional media or the rapid development of new media,college students are always in contact with the media.Use of the media is an active group.WeChat has been favored by college students,after the introduction of the Tencent Inc in January 21,2011.WeChat gradually replaced QQ and became a major platform for students to communicate.While carrying the WeChat social function of the moments,because of its mobile social networking information dissemination characteristics and user information dissemination behavior types allows users to share information more diverse and has a certain purpose.The information that college students have touched in the moments will influence on College Students cognition,attitude and behavior.As a group of young college students in higher education,habits and preferences using the media,media influence cognitive and literacy directly affect the future development of China's media.In this paper,on the basis of analyzing literature,using the research methods of literature and questionnaire survey in the Inner Mongolia Autonomous Region City,Hohhot Inner Mongolia University.Undergraduate students were used as test subject,and I think therefore researched the condition of students contact moments information,cognition and usage.Through this research,I find that the college students dealing with WeChat moments information is influenced by the relationship between college students and WeChat friends intimacy,the type of WeChat moments information,credibility of source,opinion leader,Information and their own views similarity and personal experience,herd mentality and group pressure,and other factors.Secondly,degree of closeness and alienation of social relations,the characteristics of WeChat moments information and the differences between sources also affects the credibility of college students on WeChat moments of information.Thirdly,WeChat moments Information also has an impact on College Students' cognitions,attitudes and behaviors.Finally,low-reliability information affects college students to deal with WeChat moments information.Through the research of this paper,we can understand the contact moments of the students,the cognition,usage and effect of information on the students moments.At the same time,the WeChat platform on the moments should be good information filtering information gatekeeper.