| With the development of Internet technology,network new media,such as Weibo,Wechat and other mobile application,not only affects the way people get and send information and socialize with each other,but also makes information dissemination to be objective and demassed which have a great impact on Internet environment of public opinion.Network public opinion as a two-edged sword,especially when negative influence has been expanded,puts forward a huge challenge to the government of its public opinion guidance.The rate of popular sentiment event(most of them happened in the field of public administration)was worryingly high in2016,which put pressure on government,as the principal part of public management,to take strong responsibility of public opinion guidance.This paper aims to discuss how to establish a guiding mechanism which is scientific,effective and long-acting for government to guide public voice,and therefore lead to its own virtuous circle.Firstly,with analysis of network public opinion developments in recent years and several example of cases in China,this paper will confirm both positive and negative impact that network opinion had put throw on social environment,hence lay the foundation for establishing an effective mechanism.Secondly,it analyzes eight popular events picked from Chinese Case Study of Network Public Opinion in 2015 and 2016,and starts with several different methods such as government intervention time,way of guidance and its actual results,aiming to find problems behind recent guidance mechanism and capture the future tendency of new platform.Lastly,this article takes advantage of knowledge map made by Netdraw of Ucinet 6.0 and SPSS to dissect factors in guidance mechanism of network public opinion and try to arrange them in order of importance.Accordingly,with horizontal analysis of its stage of development on popular sentiment event and then with longitudinal analysis of incubationperiod,diffusion phase and subsided stage,it claims to build a mechanism in the center of government with interaction of ternary subjects in the field of public opinion guidance,emphasizing the significant role of “Weibo,Wechat,Micro Video and Mobile Application”.This objective is to improve and perfect guidance work of government,create beneficial cycle of network public opinion and then promote sound and steady development of society. |
