The Countermeasures Study Of The Local Government Network Public Opinion Guiding

With the continuous development of network technology, the influence of the network of public opinion is also expanding. The network of public opinion has a positive impact cannot be ignored, but it also brings a series of negative impact. A lot of local events became national network of opinion events. Network public opinion has become the new challenges of the local government administration.The issues of network public opinion are multivariate and decentralized, official conduct and the administration to become the significant source of network of public opinion, grass-roots city problems are outstanding. Network events of public opinion is characterized by:the uncertainty of the event changes, participate in the extensive staff and difficult to handle.The second chapter of this paper, we said that the local government administration faces the serious challenge of the network of public opinion. In the context of globalization, social transformation and network, network of public opinion generated a lot of impact on local government:Deconstruction of the legitimacy of local government; reduce the credibility of the local government; demonized image of the local government; affect the local government policy formulation and implementation.Chapter III we talked about the local government network public opinion guiding and its significance. We found that the local government network public opinion guide has the following problems:abuse of power, poor accountability, refused to supervision. And These beneficial experiences,like rapid response, event processing and speech guidance at the same time, pay attention to public opinion, respect for public opinion, frank attitude and microblogging interaction, are worth learning. Network of local government public opinion guidance is helpful to build a harmonious society, consolidate the legitimacy of local government, enhance the credibility of the Government, enhance the credibility of the Government.Chapter IV we present the countermeasures of local government networks guiding public opinion. We must first clear the target of local government network public opinion guiding:to control affected areas of local network public opinion, to lead the development direction of the local network public opinion and to establish mechanisms of local network guide of public opinion.The local government should adhere to the principle of responsibility, open and transparent and system first. In addition, local governments need to focus on the following guide strategy:to cooperate and interact with the media; to set up the network agenda timely; to unite the opinion leaders; to balance "spiral of silence effect" and "anti-spiral of silence effect" and to strengthen local network moral education. Achieve these, the local government can work better on the network guide of public opinion.