Research Of CBN Weekly Wechat Official Account Transmission Characteristics

The emergence of micro-public platform for the development of traditional media to provide a new channel for the cause of news and communication has brought a revolutionary breakthrough.Many financial news began to use WeChat public number to spread.However,the WeChat public number is starting from 2012,with the rapid development and innovation of the Internet,in the past few years time for the WeChat public number research has not yet reached a deeper level,with the relevant theoretical system is not perfect.This article through the literature analysis,case analysis,questionnaire survey of "the first financial" WeChat public number of communication characteristics.Through the domestic and foreign research status and related theory to sort out,through the questionnaire survey micro-credit users to expand the audience survey,investigate and analyze the financial news WeChat public number of the audience characteristics and dissemination level,and then explore the micro-public information on the financial news opportunities With value.This paper analyzes the communication situation of the public information of the first financial weekly microblogging,discusses the communication strategy of the first financial weekly microblogging public number,and analyzes the characteristics and shortcomings of the public newsletter.Finally,the paper analyzes the dilemma of WeChat public number in financial news communication,and puts forward the strategy of applying WeChat public number in financial news communication.The research of this paper introduces the theory of media evolution into the field of emerging media research,broadens our theoretical view of emerging media,provides theoretical reference for the new media of financial news transformation,and avoids the one-sided understanding and description of new media to a certain extent Level of the study.Through the WeChat public number in the financial news dissemination of the application of the analysis,for the financial news of the whole media transformation of the road to provide new ideas to help financial news in the new round of transformation and change to seize the opportunity.