Research On The Public Account Of "News Man" WeChat From The Perspective Of Communication

The development of mobile Internet technology has greatly changed the form of information transmission.This change has not only deeply impacted the traditional media,but also changed the original information transmission pattern.The audience is no longer in a passive position in information communication,and their status has been enhanced.They have become producers and disseminators of information through various "we media" technologies.In order to seize the user market and attract the attention of the audience,the "audience-centered"communication theory has been widely spread and practiced.WeChat public account,as a social platform,has advantages such as low threshold,convenient operation and strong communication.It has attracted more and more attention and become one of the main positions for content output.The spread of WeChat public accounts also brings problems of low quality,excessive entertainment and homogenization of communication content.How to solve these problems,firmly attracted the attention of the audience,make innovative,distinctive,both the column content of individual character,meet the personalized needs of different audience,become a difficult problem in front of communicators."News" micro letter,after four years of development,public journalism client,from the content of the simple copy and handling,to "news" team based on micro letter advantages and characteristics of the spread of the number of public platform through continuous adjustment and updating,realizes the news to the client and micro letter public differential operation management."News" WeChat public,adhere to the contents of the original,in the form of news spun events in the news report,its content features mainly reflected in its emphasis on social news news topics,unique personality news commentary,and to"news" personification image from three aspects.In micro letter form the spread of the public,"news" to the audience as the center,in order to meet the personalized needs of the audience as the guidance,through the visual elements present,combining the evaluation form to the production of news headlines,and given priority to with "news" spun news layout,maintain communication with the audience,to establish close relationship.After years of operations,"news" WeChat public,positive as the voice of the public interest,as the voice of the public demands,and makes the audience communication space,constantly strengthen the "news" WeChat public influence.At the same time,by guiding public opinion,stop the dissemination of false information,and deliver the "positive energy" of news.However,in the process of development,the public account of "News man" WeChat also faces the dilemma of homogenization and excessive entertainment,which affects the further development of the public account of "News man" WeChat.By analyzing the "news" WeChat public transmission of content and form,the audience as the core,to the content as the center,the team as the operation mode of the center of gravity,.the rapid growth of our "news",for other WeChat public provides a good model.