Research On The Financial News Report Framework Of Southern Weekly

With the development of the economy,more and more audiences want to obtain valuable financial information through the media,so as to provide better guidance and suggestions for their decisions in economic life.Based on the framework theory,this paper selects the representative comprehensive media "Southern Weekly" as the research object,and specifically studies the framework characteristics of its financial news reports,and puts forward feasible and effective suggestions for the development of future financial reports.This article selects the financial news report on the side of Southern Weekend from June 2016 to June 2019 as the research basis.Based on the framework theory,this paper analyzes the current financial news report of Southern Weekly from the surface and deep frames.This paper summarizes its framework characteristics,combined with the current trends of media integration and new media technology development,summarizes its shortcomings,and proposes innovative development strategies for financial news reports.Through the study of "Southern Weekly" side financial news reports,This article mainly draws the following conclusions.The characteristics of the surface framework are: medium and long-term reports mainly,supplemented by long and short reports;proper use of news charts,accurate and clear information;It has a wide area and has a global sense.It attaches importance to reporting on economically developed regions and better exerts the role of public opinion in monitoring.News headlines have various forms of presentation,and fact statement headlines account for the largest proportion.The deep framework is characterized by: diversified reporting issues and paying close attention to the financial market;the sources are mainly elites,highlighting the authoritativeness of the content of the report;the reporting position is objective and neutral,and adhere to the style of large newspapers.At the same time,there are certain shortcomings in the report.For example,the coverage of the area is not balanced,and most of it is concentrated in economically developed regions such as East China.Attention to elite sources and neglect of civilian views;lack of timeliness of news reports and lack of reporting speed;Improved,immature application of new media technologies,etc.