| WeChat launched by tencent company since 2011,which has been through five years of development.As the initial social communication tools,It turns out to connecting people,services and business platform,gathered more than 10 million public accounts.Traditional media as specialized content producers in WeChat public platform for the development of advantage,especially the People’s Daily performance.Journal class wechat official accounts,although there was a steady increase in number,to expand its influence,it still need to be based on user requirements to make corresponding changes and optimization.otherwise WeChat own media has been in search of a business strategy,the most successful case is "luoji siwei",and the promoting pattern of wechat still stay on a stage of pushing its magazine content and information,to discuss the joint WeChat public issue of business operations and marketing strategy helps to reference for the similar other magazine’s wechat official accounts."Sanlian life weekly" reopened 20 years since 1996,to continuously meet the needs of market and readers,it experienced the transition of the semimonthly to weekly,at the same time also actively create and develop new media platform,promote the fusion of old and new media development up to now,the microblogging platform has millions of fans and WeChat the public attention.This article selects the cultural politics magazine "sanlian life weekly" as the research object,the first comb the WeChat public number since the initial,explore the history of the development operations.Then select the mature period in 2016,the development of operations as the research object,from the article selected topic,the title promotion,user interaction,for production,business operations of this a few aspects analyzes the sanlian WeChat public operation strategy,found the following current politics hot topic,set feature columns,interactive strong,content marketing operation strategy.Additional reference qing bo index data of the monitoring results,analysis found that the joint WeChat public number in the same type magazine spread index is higher,in terms of content marketing effect is good,for other current politics class magazine operating WeChat public number do a reference.Compared with other entertainment weekly propagation index and influence,has yet to be promoted its brand influence.The author summarizes some suggestions and opinions for the magazine operating WeChat official accounta for your reference. |
