"Phoenix Weekly" "Financial Line" Column Research (2015-2018)

"Phoenix Weekly" was published on March 31,2000.It is a comprehensive publication for the Chinese community with various aspects of politics,culture,and finance.As the only column in Phoenix Weekly that focuses on financial news,the financial line mainly reports on Hong Kong,Macao and Taiwan,economic trends in the mainland,and economic events.Compared with the news journals in the Mainland,party spirit has been obviously weakened,paying more attention to people's livelihood,paying attention to economic events related to daily life,and providing authoritative interpretation in a timely manner.This paper mainly selects 580 reports in the “Financial Line” column from 2015 to 2018 as a research sample,and analyzes the content,genre and communication skills of the column.The “Financial Line” column has a wide range of topics and covers a wide range of fields.The main content of the mainland's macroeconomic policies and situation reports and real estate reports is to focus on daily life.The ideological tendency expressed by it is closely related to China's economic development and serves the masses' consciousness;news,in-depth reports,interviews,comments,and series of reports are all forms of genre often used in this column;in terms of communication skills,whether it is new words,Short sentences are also the use of pictures and charts,adding vitality to the columns and making them look new.