| At present,our country is in a critical period of economic structure transformation and development.The boom of transformation and upgrading of traditional industries triggered by "Internet +" swept across the country,which has a profound impact on the reform of the ecological structure of the media industry.Under the promotion of economic and social diversification,the ecology of the We Chat public platform has been very active and open,despite the opening of We Chat public platform in just five years.Financial media,as a "catcher" and "monitor" of economic and social life,to open We Chat public platform has become the norm.At the same time in order to adapt to and meet the demand for information technology changing under the environment of the audience of the new change,the financial media We Chat public platform development faces more challenges.This paper will treat "CBN " on WeChat public number as research object,the main solution to "CBN" as a group,the only We Chat service,under the background of integrating media development in the new media We Chat brand positioning and functions of matrix,and the operation process of the propagation law of development.By using literature analysis,quantitative analysis,content analysis research methods,such as the content orientation,mode of transmission,communication effect and so on carries on the comprehensive analysis,and through the SWOT analysis to reveal the operating characteristics of "CBN",put forward the new development ideas.The innovative value of this paper lies in the analysis of data statistics and content,summarizing the current situation of We Chat public number in financial and economic media operation in China,and in-depth research on the operation strategy of We Chat public number of "CBN",and making enlightenment suggestions for the operation of We Chat public number of financial media.It has a certain guiding significance for the development of financial media public number under the focus market. |
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