The Research On The Development Of Children's Popular Science Periodicals On The New Media Environment

Children's popular science journals,as popular science reading materials for young children,can cultivate children's interest in science.At present,the traditional paper books and periodicals sales decline,children's science journal issue have rise steadily,to improve prospects for development;at the same time,the Internet and the impact of emerging media,the development of children's science periodicals are facing new problems and challenges.The periodicals of children's popular science journals have experienced a process in our country.After the introduction of modern western science,popular science periodicals began to appear;the new China after the establish ment of children's science journals have been published;after the reform and opening up,the rapid development of children's science journals in the "scientific development" under the background of the times;in twenty-first Century,a large number of outstanding Pediatrics provides rich science journals of general material for children readers.Analysis of nearly 30 kinds of children's science journals published in China at the present stage through the post,In children's science journals with distinctive characteristics: by segmenting audience segments of content,content targeted;layout design illustrations,emphasize interesting;science content through the story of the show,lively and vivid;in the popularization of knowledge and practice guide the reader to think.In the new media environment,children's popular science periodicals have carried out positive changes.Through the case analysis of excellent children's science periodicals,such as "Love Science","Little Copernicus","Youth Science Pictorial" and "Museum",we can get specific measures for their bold innovation: first,innovate the contents of traditional periodicals.Topic planning is more fresh and lively,enhancing news quality,improving closeness,promoting original stories and original cartoons.The two is the wide application of new media platforms and technologies.Electronic journals,virtual reality technology,popular science micro frequency and so on are widely used in the production of popular science books,opening We Chat pub lic number and other interactive platforms,and actively approaching the readers,and narrowing the distance from the readers and their parents.Three is to take the initiative to lead the reader into the scene of popular science.Not only enter the side o f the scientific scene,but also launched a high-end popular science universal travel.Take the initiative to change children's science journals,which narrowed in print market environment,circulation bucked the trend,and gradually form a brand.While affirming the achievements,we should also face up to the developmental dilemma faced by children's popular science journals in the new media environment,such as qualitative issues,popular science responsibilities,and new demands of young readers.Through the questionnaire survey and analysis for children readers,that children's science journals dealing with the challenges of the strategy,namely: the audience orientation of new media,to strengthen children's standard;foreign outstanding children's science books practice,strengthen brand construction;take the initiative to promote the interaction,interaction with parents,schools,combined with the requirements of the new curriculum reform.