Research On Communication Of Haze Issue In The People's Daily All Media Platforms

Haze issue is not only a environmental risk issues,but also a hot issue in society which is attracting the media and public's attention.In a society with advanced information,the public is increasingly rely on the media to understand the environment.as the mainstream information platform in China,The People's Daily all media platforms is becoming an important window for the public.Through the haze issues,this article made an analysis of the issue of haze in the People's Daily media platforms,summed up the communication characteristics haze issues,Sort out the issue integration and interactive communication between the platforms,also proposed some optimization suggestions according to the problem.Based on the haze reports' statistics of four years(2013-2016)in the People's Daily media platforms(newspapers,websites,We-Chat,micro-blog,news client),it is found that the construction of haze issues is properly no matter in the form or content.In the form,the number of haze reports is becoming more rational,report forms become diversified,the source of reports become more authoritative,the report tone has no obvious bias.On the content,the main types of reports are news,communication and commentary,the theme of report is diverse,and the framework has its own emphasis,there are a variety of sources of information,and give first place to the perspective of government and experts.the communication mode of haze issue is unique in the People's Daily media platforms:through the number and time to highlight the importance and long residual action of haze issues;according to the characteristics of the audience set derived haze issues;through a variety of forms of communication and channels to expand the issue;use the viewpoint of opinion leaders to guide the topic.Also different media platforms also have their own characteristics.When presenting the general characteristics of the official discourse,media platforms appear to penetration and integration of haze issue with each other,which is obvious between the traditional newspaper and other media.According to the problems of haze reports in People's Daily media platforms,such as homogeneity phenomenon,the lack of interaction and feedback,the scarcity of scientific content,serious imbalance in media discourse and exaggeration,The lack of scientific in the haze report.The author puts forward some suggestions for optimization from three aspects:First,we should continue to improve the mechanism of "central kitchen" by grasping the opportunity of media development;Second,we should make a series of visual products according to the needs of public as well as the attributes and positioning in different media platforms;Last but not the least,we should enhance the scientific of the news report by balancing the news sources and strengthening the scientific knowledge.