Exploration And Analysis On The Media Convergence Of The Second And Third—Line Capital Cities Under The "Central Kitchen" Prototype

Today,the media ecological pattern presents a new trend,the traditional media to withstand the huge impact of new media,new media has been the challenge of emerging media,at the same time,from the old and new media collision fusion and the emergence of the development of the media trend,but also for the media industry development A new road,the future of China to promote the full media integration is the media development of the strategic level.In recent years,media integration in the exploration,"central kitchen" concept in the most mature in theory,the most solid in practice.But in the local media integration exploration and practice,cannot "central kitchen"concept of rigid,need to consider their own conditions and characteristics.Therefore,we learn from the "central kitchen" on the basis of the prototype,must be combined with the actual situation,innovative ways to get out of the region is the integration of media development model.This paper investigates the case of media convergence of Hohhot Financial Media Center,and compares the media integration system of Hohhot and similar areas in detail and specifically,and integrates with Hohhot and similar provincial capital media.Fully introduced in this paper to illustrate the "central kitchen",and to explore local media fusion,more in-depth investigation the actual situation of Hohhot area media integration development,especially for Hohhot melting media center as an example,the media fusion research in detail the development present situation,problems,and puts forward the conclusion and suggestion,which hopes to open a the most suitable road to Hohhot,local media fusion of entrepreneurial innovation.This paper introduces the concept of "central kitchen" and the integration of media around the exploration practice,describes the Hohhot media integration system and product characteristics,and the use of SWOT Hohhot financial media communication center of the development of the integration analysis and problems.The author not only explores the influence of the "central kitchen" prototype on the local media fusion,but also puts forward the positive and feasible conclusions and suggestions after detailed analysis.