The Design And Implementation Of Financial Media Interactive Marketing Platform For Shandong Network Radio And Television

The original marketing is usually a relatively simple process which is usually active attack type and consumers receive passively.In this marketing mode,the communication with consumption is relatively static,it is impossible to communicate directly,and can not achieve real marketing communication.Shandong network radio and television station need to build a comprehensive enterprise,government's own mobile phone media,which owns a mobile phone exclusive public information release platform and external propaganda,efficient,credible and authoritative,break time,geographical restrictions,cross regional,cross platform media influence.Therefore,Shandong network radio and television station decides to design and implement the interactive media marketing platform.The function of the front desk of interactive media marketing platform of Shandong network radio and television station is mainly developed by using Andriod system,and the function of the backstage and platform are mainly developed by using B/S framework and SSH framework.The marketing platform background and platform building function,mainly using SSH framework for encoding,the tag library of Struts framework is used to display the function together with the JSP page,and then the Controller controller is used to control the jump of the page;using the Service interface provided by the Service service class of the Spring framework and the ServiceImp implementation class to achieve the specific implementation of the function;Using the Dao interface provided by the Dao class of the Hibernate framework and the Model class provided by Dao implementation class to complete the operation of database.The database used for backstage storage data is SQL Server2014 database,and the foreground data is stored in SQLite database.The interactive media marketing platform of Shandong network radio and television station realizes the front desk business functions,background business functions and platform building function,provides specific functions and services for mobile payment,one-button phone,multi-level management of goods,autonomous distribution,order management,buyer operation query and large data analysis system.The front desk business realizes the functions of the front page,commodities management,shopping cart management,order center and collection center;the background business realizes the functions of the shop management,commodities management,orders management,messages management;platform building achieves the functions of the system operation,the overall design,custom channels,system functions,channel association.Through the interactive media marketing platform of Shandong network radio and television station can quickly create a new industry chain and ecological circle of traditional media,and realize the deep cooperation with advertisers,the integration of resources in the county economy,and provide a credible,influential and extensive marketing platform for local governments and consumers.Building a diversified platform for Shandong network radio and television station business income and industrialization development.