The Development Of TV Media Under The Mobile Internet Background

Under the impact of the Internet technology, Internet and telecommunications network between the barriers have been broken. The development of science and technology promotes the emergence of intelligent terminal. With the traditional media industry monopoly broken, new media has become the main means of most young users, and has shown unlimited development potential. That traditional media has been weakened showing loss of audience, media influence and advertising revenue decline. Therefore, in order to seek long-term sustainable development, the transformation of the traditional media is the trend of The Times, and some excellent domestic traditional medium have already begun its transformation of the road of exploration.This article will take SHANDONG TV as the main object of study. The main purposes are as follows:First, under the background of mobile Internet era, point of view available is numerous, in order to enhance the readability of the paper and actual meaning, taking SHANDONG TV as a microcosm of The Times to explore is he most appropriate; Second, SHANDONG TV as an important part of the TV media, the research of SHANDONG TV to explore the transformation for the exploration of other TV media transformation has a certain reference significance. Under the impact of the new media, SHANDONG TV was the best national radio, film and television industry, today is present a certain weakness, this shift also represents the status quo of most national radio and television media; Third, based on the realistic factors, the author is studying in SHANDONG province, where carrying out the research is more feasible and operate.From three aspects of the content construction, construction of interactive platform, brand marketing construction, this paper combines lots of examples to discuss mobile TV media under the background of sustainable development. Instances of use on the one hand, can strengthen to the strengthening of the theory, on the other hand also easier for the reader to understand. This article used the literature analysis, case study method, field investigation, summarizes four different research methods, from different angles and levels to study under the traditional media in the era of mobile Internet development.The structure of this paper as follows.The introduction part mainly introduces the exploring under the background of mobile TV media development, domestic and foreign research status quo of the research problem and the development present situation, and the research methods.The first chapter, under the background of mobile TV media development present. situation and existing problems. Mainly aimed at under the background of mobile communications defining the relevant concepts and derived under the background of mobile media new features, television media development present situation, and problems encountered in the development of television media, through these to illustrate the transition of TV media is imperative.The second chapter, under the background of mobile TV media under the background content analysis. Through the survey of SHANDONG TV content on, and then discusses its architecture and content to build some problems, aiming at the problems of its combining with domestic high-quality content analysis of the specific example, makes every effort to give SHANDONG TV in terms of content to construct reasonable opinions and Suggestions, to new media content of continuous output, to achieve content is king.The third chapter under the background of mobile TV media brand marketing analysis. This chapter focuses on questionnaire on SHANDONG TV brand marketing problems of data, data analysis, find the SHANDONG TV for brand marketing, existing problems and deficiencies, and combined with the successful case of TV media brand marketing at home and abroad, SHANDONG TV, is given in the brand marketing of enlightenment and the suggestion, in order to realize product is king.Under the background of mobile TV media, the fourth chapter analyzes the platform construction. Mainly based on the questionnaire about SHANDONG TV analysis of existing problems about interaction platform, combined with the process of the construction of the interactive platform of radio and television media, to reveal the evolution process of interactive platform also explores the reasons for the formation of new media at the same time, combining with the analysis of SHANDONG TV in interactive platform, to give appropriate advice and Suggestions, in order to realize platform is king.The fifth chapter discusses the mobile TV media under the background of cold thinking. This chapter mainly discusses the new media environment due to the popularity of intelligent terminal, the influx of huge amounts of information, and the development of new media brings a series of negative effects and chaos of the industry. Therefore, TV media in the development of after, in addition to keep sober cognition of new media, more make every effort to foster strengths and circumvent weaknesses, in the hope of rebirth.