Design And Development Of Postal Marketing Support Platform Based On Android

With the rapid development of national economy and social as well as postal reform in depth, China Post is the gradual deepening of market operations and corporate management objectives at the same time, China Post marketing management information construction work in the past few years,have also made significant progress. However, along with the postal development of emerging businesses, especially in e-commerce on behalf of online business to achieve the Postal traditional marketing methods has brought unprecedented impact.Based on the actual needs in the marketing line, focus on the overall marketing information construction, China Postal internal urgent need both to meet many emerging business to accept the demand, but also to meet the real-time requirements of various business groups, business platform, so the development of the postal internalmarketing support platform is an inevitable trend.China Post marketing support platform construction, relying on the existing postal network and systems, the application of advanced and sophisticated software architecture, high-capacity data storage technology, B/S and C/S development methods, the establishment of a national network, unified management, grading applications support decision-making and marketing management system platform. The platform is derived from the the China Postal internal field marketing needs, to start the construction in the context of vigorously develop the postal intelligent terminal applications. The system to customize Android-based Tablet PC terminal equipment, for real-time requirements in the existing postal marketing, through immediate communication technology, the business of the postal anywhere to show to the user, so that the postal business processing to meet the mobile environment, intelligence requirements to customers comprehensive and accurate representation of the postal business advantage, and eventually become China’s postal industry to showcase the advantages of channel marketing efforts for postal modern, intelligent and integration has made tremendous contributions.