Design And Implementation Of Marketing Toolbox Based On Android Platform

In prefectural tobacco business company, account managers have a big portion in all employees, and they are expected to be the dominant force in retail terminal building or servicing the retail customer. When they visit customers, they cannot obtain sales and customer information in time that impact the accuracy of brand cultivation and market analysis, reducing the work efficiency and quality further. For this difficulty the account managers have encountered, the project of Marketing Toolbox in Anshan Tobacco Company provides the real and real-time and effective customer and sales information, optimizes information resource, improves the work efficiency and quality of account managers.Based on the study of Anshan Tobacco Company’s information technology level and the difficulty that the account mangers encountered, this paper combines with the current mainstream Android mobile operating system, designed and implemented Marketing Toolbox based on Android platform.First of all, this paper studies the Android platform, lightweight J2 EE platform and JSON data structure. And then analyzes the requirement of the Marketing Toolbox. After that, designs the overall framework and scheme, and shows the process of project implementation. Besides, the usability, stability and functionality of Marketing Toolbox are tested. The consistent between design results and requirements is verified. In the end, summarizes the deficiencies of this paper, and the next step of the work is prospected.